
Giorgio Armani - Timeless style and luxury
Tekst: Mikael Vallin
Foto: Ted Olsson & Alamy
Armani began his fashion career in 1957 as a buyer for exclusive Milanese department store La Rinascente. After seven years in that role, he set about becoming a fashion designer in his own right, learning the craft at fashion house Nina Cerruti. Giorgio Armani quickly established his own signature design language, introducing well-cut power suits for women, while also softening the then-current approach to men's tailoring, using lighter fabrics and lavish, yet understated, details and cuts.

Celebrities such as George Clooney, Jodie Foster, Leonardo DiCaprio and Julia Roberts have all been seen wearing Giorgio Armani on many historic occasions over the years, contributing to the brand's continuing success story. Armani noticed George Clooney at a very early stage of his career, after which Clooney was often seen wearing Armani's timeless, effortlessly draped suits. A sight which added an extra layer to the Giorgio Armani Brand.
Richard Gere was one of the great names that, during the early years of the Armani story, immortalised and iconified the brand in the film American Gigolo. Tailored garments such as coats, jackets, and blazers all feature interesting details such as collars and lapels, giving them an identity that is uniquely Giorgio Armani. Together with perfectly choice materials, cuts, and proportions, it quickly becomes obvious why so many celebrities have wholeheartedly embraced the brand.


No matter the influences of passing trends, Giorgio Armani's collections will remain a timeless document of the era in which they were created. The rise, width, and pleating of their trousers may follow contemporary preferences, but first and foremost, they will always be an expression of the Giorgio Armani take on elegance and style.
Wrapped in a shawl collar coat, whose slanted pockets and tastefully wide herringbone patterning give it a strong sense of integrity, you will always exude the understated and unmistakable Giorgio Armani elegance. We at Care of Carl are both humbled and proud to now offer our customers a glimpse into this world of premium menswear with our carefully curated range taken from the brand's collections.
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